Tom Adams

This is a replay of an interview that I did on my podcast, the RIMproReport.

Ian Thomas, my friend from O’Neil Software (who graciously sponsor the show) interviewed me about the book, writing it and more.

This interview is different for me as I am normally the one doing the interview. Special thanks to Ian for doing such a great job on the interview.

Not only was it a great surprise to see Ian Thomas, it was also my actual
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It was in the small mountain town of San Felipe, Chile that I embarked on this amazing journey called life. My young Canadian parents were missionaries in Chile and I was the second child to arrive during their stay. At the time of my birth, my Dad was doing a religious broadcast on the local radio station. He rushed to finish the broadcast and to get to the hospital – only to discover that I had already been born.

My arrival,
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These last few months have been some of the busiest months of my business life. With the completion and publishing of my book, as well as numerous other initiatives we’re undertaking here at Flourish Press, we’ve been testing a marketing principle, almost by accident – or maybe more accurately – out of necessity. But it’s one I think you would benefit from.

Let me give you some context. Starting in January of this year, after a long hiatus, we started sending
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To the delight of my Irish friends, March is a month of celebration. A pint of Guinness and some green festivities mark their special day – St. Patrick’s Day. Within the revelry, the expressions of luck are exchanged. You have no doubt heard of the “luck of the Irish” that somehow has been connected to the jolly, little imps known as leprechauns seen on greeting cards, pub signs and the advertising surrounding the day.

I discovered that the popular caricature
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Question: People don’t take time to read stuff anymore. I know I don’t. Shouldn’t we make sure we keep our marketing copy a lot shorter?

My Answer

This is a debate that has been raging in advertising circles for ages. And the answer is clear to those who are willing to test it. More copy outperforms less copy.

Decades ago, Gene Schwartz, one of the most successful copywriters of his time noticed that “the more you told, the more
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In January, the US Postal Service increased the cost of a first class stamp from 44 to 45 cents. In a message to US Congress last week, they also suggested the possibility of raising the cost of a stamp to 50 cents. Packages and heavier pieces will also see a noticeable increase.

In light of these increases, the average marketer recoils in fear and economic victimization and declares that direct mail isn’t a viable option for them anymore. Conversely, the veteran
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We’re just finishing the O’Neil Strategic Partner Conference. I’m on stage here with Ian Thomas proving how incredibly easy it is to leverage these events for your own marketing.

Bottom line, yesterday the conference attendees got involved in the record center challenge. It was a combination of lip synch and music video. The teams were required to create a music video during the challenge. During the night, a video editor worked to make it into a finished product.

This morning
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You might wonder why it has been so quiet on the old blog recently… well, even longer than recently.

You see, I am at work in my lair creating a pretty exciting new project… one that I am extremely excited about.

It involves the whole of what I have spent years figuring out… and while I am not yet ready to share it, I am more excited about this than anything I have done in a long time.

I’ll keep you posted.

Somehow this is fitting… as I am in fact part of the family!!!